Kyung Hee University Professor Kim Kyungeun has published a comprehensive e-commerce guide for sellers targeting Naver Smart Store and Coupang simultaneously. The publication provides actionable strategies, from search optimization to data-driven marketing, empowering small businesses to thrive amid fierce competition.

Gangnamgu, Seoul, South Korea, 31st Jul 2026 – Renowned e-commerce educator and Kyung Hee University professor Kim Kyungeun, widely known as the YouTube creator Danassam, has officially released a new book detailing practical operational strategies for simultaneously targeting major online retail platforms Naver Smart Store and Coupang.

Designed as a comprehensive guide for both prospective entrepreneurs and existing sellers facing stagnant sales, the publication covers the entire spectrum of online commerce from product sourcing and registration to marketing and customer management. As the domestic e-commerce sector faces aggressive expansion from ultra-low-cost Chinese platforms and fierce market share battles among retail giants, the book emphasizes the critical necessity of independent survival strategies for small to medium-sized sellers.

Moving away from reliance on a single platform, the newly published guide advocates for a resilient multi-channel approach. It analyzes the distinct search algorithms and consumer behaviors of Naver and Coupang to help sellers mitigate risks associated with policy changes while maximizing the unique strengths of each channel. Detailed methodologies include search engine optimization techniques, strategies for leveraging Coupang’s Item Winner system, effective product detail page planning to increase conversion rates, and budget-friendly performance marketing tactics.

Professor Kim, who also instructs courses on the practical utilization of generative AI at Kyung Hee University, integrates advanced technological insights into her e-commerce strategies. Drawing from extensive field data accumulated through professional education and corporate consulting, she focuses on providing practical guidelines to prevent the common trial-and-error patterns experienced by early-stage entrepreneurs.

“The current online sales market is a fierce battlefield where simply sourcing good products and registering them on a platform is no longer a guarantee of success,” said Professor Kim Kyungeun. “Thoroughly understanding the unique systemic characteristics of each distribution platform and establishing precise operational strategies based on objective data is the only solution to achieve sustainable growth in a rapidly changing market.”

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